With the holiday season we see a surge in demand for products. The holidays are the busiest time of year for many industries in both B2B and B2C markets. Making the most out of this period is in your best interest and can dramatically increase sales for your business. The festive period, is a time where many businesses flourish and with the right appeal to your target market you can to.
Last year the Christmas period had a thirty percent increase from last year and is set to rise again this year. For consumers this period means a great change to snap up some bargains and for retailers this is a great opportunity to increase sales and profit for their businesses.
There are various ways your business can get involved in the holiday season whether you’re a storefront or an online retailer these tips could really help boost your business throughout the holidays.
Be festive! – Use the holidays to your businesses advantage by creating offers and deals with a holiday theme. This could be anything from discounts to buy one get one free offers. This can help to show the customer that you understand the strains that the holidays can have of on them and that your business is trying to help.
Christmassy content! – Christmas is a chance for you to change your tune as far as content goes. Get away from the regular business content and show the audience your businesses human side. Offer advice and money saving tips for the holidays, things that your customers will find interesting and useful. Use this opportunity to also shout about your deals and let your audience know what you are offering that is different from your competitors.
Redecorate – This period can be a chance for you to dress up your store, office or website. By adding a few festive touches you show the customer that you to care about the holidays and this can also help to show your business human side.
Hoot your business! – Over the holidays many of you will be taking time off, but don’t sleep on your social media! Even throughout the Christmas period social media channels are going wild, and your business cannot miss this opportunity to raise your brands awareness. Hootsuite is a great tool to schedule your Tweets and posts for all social media sites and can really help you to keep your business in the limelight.
Listen – Hear what your customer has to say and plan accordingly. Always value constructive criticism as it is a great way to boost business and improve your customers shopping experience.
Don’t be a Scrooge this Christmas! Be sure to take full advantage of this season and use it as an opportunity to increase your sales figures. The tips given above are a great way to start off your Christmas and entice new customers into your business.